About
A designer who speaks business.
I started in advertising and audiovisual communication, then marketing, then design — and later spent time on the business side of digital products at Roche. That path means I can sit with stakeholders, listen to users, and then actually design the thing.
Today I’m focusing on UX/UI and digital product design, with branding as a strength I bring along.
- 01
Inspiralia US
Marketing Manager
Learned to think in audiences, messages and results.
- 02
Entinta Design Studio
Digital Designer
Turned that thinking into visual craft — identities and digital content.
- 03
Roche
Digital Experience & Business Analyst
Moved into research, requirements and digital transformation inside a global organisation.
- 04
Carrots Design
Founder & Creative Designer
Bring it all together: brands, websites and interfaces built for real users and real goals.
One path, six cities.
Each place sharpened something different: analysis in Madrid, business in Boston, communication and creativity in Chicago, and my own studio in Mexico City.
ValenciaSpain
Where I'm from and where I studied — two degrees in Advertising and Audiovisual Communication at UCH CEU, and where I started working.
MadridSpain
Four years at Roche in digital experience and business analysis, plus a UX/UI bootcamp at Immune.
BostonUSA
Master's in Marketing at Hult Business School.
ChicagoUSA
An intensive advertising course at Michigan State University, where I kept training in communication and creativity.
Mexico CityMexico
Where I live and work today — Carrots Design, Entinta Design Studio and Inspiralia US.
MiamiUSA
Where my current company works from — I'm Marketing Manager for the US at Inspiralia.
What I studied.
UX/UI Bootcamp
Immune Institute
Madrid · May – Aug 2024
Master’s in Marketing
Hult Business School
Boston · Sept 2020 – July 2021
BA in Audiovisual Communication
UCH CEU
Valencia · Sept 2015 – July 2020
BA in Advertising
UCH CEU
Valencia · Sept 2015 – July 2019
Languages
- SpanishNative
- EnglishProfessional (C2 / TOEFL)
- FrenchBasic (A2)
Certifications
- IT & Business Expert · CEU IAM Business School, 2021
- Action Selling Associate Certificate · 2020
- Strategic Planning Certification · Miami Ad School, 2019
- Google Analytics Certification · 2019
- HubSpot Social Media Certification · 2019